Macye macye’program makes remarkable impact

Few months ago, Bank of Kigali (BK) and MTN Rwanda launched the Macye Macye program. The latter is a digital micro-lending product that allows customers to acquire a smartphone and pay back in installments, as low as 200 Rwandan Francs per day.
Since the launch of the program, it has had a remarkable impact on digital inclusion and financial empowerment, with more than 14,000 loan bookings recorded.

According to BK, this is a testament to the positive impact of the program, which is designed to make smartphone ownership more accessible and affordable.

Of the 14,000 loan bookings, 87% of the customers were not previously customers of Bank of Kigali, demonstrating the program’s effectiveness in reaching new and underserved segments of the market.

Besides, the Macye Macye program has helped to bridge the digital divide by providing affordable access to the internet, allowing customers to stay connected and access digital services that were previously out of reach.

The Macye Macye program was recently recognized with the prestigious GSMA Chairman Award, further highlighting its impact on digital inclusion and financial empowerment in Rwanda.

This award recognizes initiatives that leverage mobile technology to drive positive social and economic impact.
To sign up for the Macye Macye program, customers can dial 18212# or visit MTN branches to check their eligibility.

The requirements for the program include being on the MTN network for the past 12 months, being an active MTN customer on MoMo, Data, Voice & SMS, and having cleared Mokash’s (mobile money) loan.

Customers can pay for the device plan in daily, weekly, or monthly installments until the device is paid off. They can pay the installments over the full period of the term or pay off the device’s total price at any time through mobile money or a bank account (Only for Corporate Plans).

Being a Bank of Kigali customer is not a prerequisite for the program.